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A/B testing

Essays on A/B test experimentation
My team and I have come a long way from simple front-end A/B testing in Google Optimize to robust internal A/B testing with Tableau analytics. We made mistakes, learned from them, discovered life hacks, found technical solutions, and received valuable information about our clients. I am sharing with you what I have learned so far, and look forward to doing more because there is so much to discover.
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Olga Shavrina
Product manager