A/B testing

ESSAYS ON A/B TEST EXPERIMENTATION

My team and I have come a long way from simple front-end A/B testing in Google Optimize to robust internal A/B testing with Tableau analytics. We made mistakes, learned from them, discovered life hacks, found technical solutions, and received valuable information about our clients. I am sharing with you what I have learned so far, and look forward to doing more because there is so much to discover.

September 18, 2022

Not every feature is A/B test worthy

A/B testing is a great tool and I myself am a strong A/B test believer. But as with any tool, it is not a one-size-fits-all instrument, hence it has to be used carefully and not to be relied on in 100% of cases.

January 23, 2020

A/B testing the whole funnel: visit, lead, payment with analytics in Tableau

We have started to save "A" and "B" values to the database, integrated the analytics system Tableau, learned how to track all the funnel...

February 10, 2019

A/B testing in Google Optimize. Demigod level.

In the last couple of months I have been learning a lot about marketplace A/B testing in Google Optimize.

October 3, 2018

How I became an A/B-testing addict

Every product manager says "You must A/B test!". But do you know somebody who really does it constantly?