UX / UI / Product Design

I started in startups wearing both product and design hats – researching users, mapping journeys, prototyping interfaces and fixing whatever confused people.

I don't work as a dedicated UI designer today, but UX thinking is still central to how I approach websites and digital products: understand what people need, remove friction and make the next step obvious. Here you'll find case studies and lessons from my years of hands-on product and interface design.