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Olga Shavrina

Product Leader & Startup Builder

How I help startups
Contact me

I help impact-driven software startups

gain clarity on the “why, what, and how” and build products that create real change as fast as possible.
What you’ll find here:
  • Insights and frameworks from 15 years in SaaS (B2B, B2C) and marketplace startups
  • Practical stories covering product strategy, prioritizing roadmaps, UX, teamwork, and execution
  • Inspiration for doing work that aligns with values, with nature at the core 🌍

Why this matters:
I’ve seen great ideas lose momentum when the story isn’t clear or execution is weak. My goal is to shorten your path to what works – and to impact.
My personal steps toward impact
Stories and projects that grew from my drive to make a positive difference.

  • My first book "What's the Shark's Job?" is LIVE
    Learn more
  • "Planet-Friendly Choices" - a platform inspiring sustainable daily choices
    Learn more
  • A story of my Climate Journey: from awareness to action
    Learn more
About me

I’m Olga Shavrina – a Product Leader helping early-stage startups turn ideas into focused strategy and scalable digital products.


I have 15+ years of experience in digital startups – from zero to Series B; from e-commerce to SaaS and European marketplaces; from designer to product leader to co-founder.


I’ve pivoted a few times – from computer science engineer to UX/UI designer and then to product – wearing multiple hats and navigating the challenges of startup life. I’ve made every possible mistake and learned the hard way how to build successful products. Now I’m happy to share that knowledge and help teams shortcut their way to growth.


My personal passion is nature and wildlife, and I fully support teams working to protect the environment and fight climate change. I’m also building my own projects that contribute to this mission and always open to collaborating on ideas that drive positive impact.

Learn more

Latest on my product management blog

November 03, 2025
My climate journey: from awareness to action
It was one of those moments… A few times in my life I was suddenly struck with a very clear feeling that changed everything that followed like “I can’t work here anymore.” This time it was: “I can’t keep doing just work – it should be climate work.”
January 25, 2025
10 Key Product Management lessons from 15 years in startups
This year, I realized that I’ve spent 15 years in startups, wearing multiple hats as a co-founder and in various product-related roles. So I wanted to summarize what I’ve learned so far
August 31, 2024
Say No more: How mastering "No" empowers Product Managers
One of the most difficult parts of a Product Manager's job is saying "No" to various requests from stakeholders, users, customer support, the CEO, etc. There's no way around it...
March 17, 2024
Product Manager's start guide: 10 Key Questions to ask to make an impact fast
After 15 years since co-founding my first startup, working with multiple teams and wearing many hats, I've developed a 10-question framework for PMs to start making an impact fast.
See all posts
Are you a SaaS startup founder struggling with product strategy, UX, prioritization, or execution?
See how I help founders like you gain clarity on the “why, what, and how”, and build products that drive real change faster.
How I help startups
Olga Shavrina
Olga Shavrina: Product Leader & Startup Builder
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