Selected product cases
Short case studies showing how I help founders turn product problems into clear, actionable outcomes.
Vai is a B2B two-sided marketplace with complex matching and subscription-based monetization. I joined as the first PM and co-founder and now lead the product as CPO, owning it end-to-end from strategy and MVP execution to growth.
☞ Outcomes:
- Facilitated product discovery workshops that resulted in a clear, shared product strategy and visual artifacts
- Prototyped and launched the MVP, including the website and web app for two core user segments
- Defined the core classification system and built the matchmaking logic that enabled scalable matching
- Designed a system of user guidance across the entire profile-building flow, with clear logic, content, and a profile-strength algorithm providing instant feedback
- Designed and ran fast, semi-manual experiments (including AI-driven) to validate key product hypotheses
- Built onboarding, activation, and monetization flows
- Built email automation flows
- Built analytics foundations and reporting
- Supported fundraising and partnership negotiations with clear product narratives
Job Today is a B2C, mobile-first hiring marketplace. I lead product management across profile quality, communication tools, application processes, and job posting workflows.
☞ Outcomes:
- Improved user activation by 18% through optimization of the job posting flow, recommendations, and stronger trust and fraud-prevention mechanisms
- Increased profile quality and data accuracy through targeted application flow experiments
- Simplified and improved the in-app chat, streamlining the hiring process and boosting engagement
- Contributed to 2X user base growth and 3X revenue growth by supporting monetization experiments, closing funnel gaps, and improving website performance for SEO and digital marketing
- Raised customer review ratings from 2.2 to 4.7 stars
- Implemented NPS-driven feedback loops to prioritize and ship high-impact improvements
- Laid the groundwork for future development through visual process maps, growth opportunities, and feature prototypes.
Nautal is a P2P boat charter marketplace. I was responsible for end-to-end product and UX design across the web and mobile experience.
☞ Outcomes:
- Accelerated feature delivery by clarifying development processes and introducing agile practices
- Centralized and shared product knowledge, reducing errors, increasing delivery speed, and improving customer support efficiency
- Established strong cross-functional collaboration between tech, marketing, sales, and finance, enabling better use of limited engineering resources
- Helped the company navigate COVID-19 disruption by implementing survival measures one month ahead of competitors
- Increased lead-to-sale conversion by 30% by integrating Stripe and simplifying the booking flow
- Enabled 90% commission savings for 50% of Dutch customers through iDEAL payment integration
- Increased GMV by 2% via an insurance add-on
- Reduced overdue balance payments by 70% through automatic charging
- Improved sales team efficiency by 30% with better internal tools
- Doubled organic traffic through close collaboration with the SEO team
Convead is a web-based eCommerce marketing automation platform. I led product strategy execution and UX transformation across the entire platform.
☞ Outcomes:
- Contributed to product strategy decisions and led execution across core initiatives
- Drove cross-functional collaboration between the CEO, CTO, engineering, customer support, and marketing teams
- Redesigned the entire user experience, transforming a developer-centric product into a user-friendly platform
- Increased onboarding completion by 25% by simplifying and focusing the store-connection flow
- Designed a flexible system for configuring complex user segments
- Boosted activation by 30% by introducing templates and one-click application of common scenarios
- Increased retention by 20% by surfacing clear product value through regular, detailed analytics reports
- Established the customer support process and built a structured, regularly updated knowledge base
- Led the implementation of complex, custom WYSIWYG editors
- Improved product quality through structured QA and release oversight
- Simplified and restructured complex technical sections, reducing developer maintenance time and speeding up new feature configuration
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Are you a SaaS startup founder struggling with product strategy, UX, prioritization, or execution?
See how I help founders like you gain clarity on the “why, what, and how”, and build products that drive real change faster.
Olga Shavrina
Olga Shavrina: Product Leader & Startup Builder
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© 2014 – 2026, Olga Shavrina
Language: EN, RU
Language: EN, RU