Do you have any of these symptoms?

  • Struggling to prioritize bugs, user requests, and new ideas
  • Making all product decisions yourself and feeling it’s not scalable
  • Users churning before they get value
  • Features taking too long to ship
  • Unsure if/when to hire a Product Manager, Head of Product, or CPO
  • Difficulty aligning the team around priorities
  • No clear product vision or roadmap
  • Unclear metrics to measure success

If this 👆 sounds familiar, you’re not alone. The good news? It’s fixable.

What I bring to the table
  • Product Leadership
    15+ years in startups building and scaling products. Now CPO at Vai. Previously product at Job Today, Nautal, and Convead – plus a few own startups, a web studio and a product / UX consultancy.
  • Expertise & Focus
    Deep experience in web and mobile SaaS, marketplaces, and consumer products. I bring systems thinking, clarity, and disciplined execution.
  • Background
    Master of Computer Science with climate and ecology studies and years of UX/UI design and product work. I help teams find the why, shape the what, and drive the how with with a product-driven approach.

What type of startups I can help

I work with startups building digital SaaS products (web or mobile apps), B2B or B2C, from ideation and MVP through to product–market fit. I focus on impact-driven sectors including climate, cleantech, nature restoration, environmental solutions, and agtech.

I’m happy to help hardware or service-oriented startups improve their websites as well.

What I can do for you

  • UX & usability audits Most requested

    • Website/app audits (entire product or specific flow) with actionable reports
    • Email automation audits with actionable improvements
    • Pitch-deck reviews from a product/investor lens
  • Product priorotisation & roadmap

    • Clarify product direction and key priorities
    • Review and prioritise roadmap or backlog
    • Define metrics and KPIs the team aligns on
  • Flow-to-value optimisation

    • Diagnose conversion, activation, or retention issues
    • Reduce churn and improve activation
    • Prototype flows and features to validate ideas quickly
  • Growth blockers & execution support

    • Identify product and process blockers to growth
    • Set up lightweight processes to ship faster
    • Support execution from decision to delivery

How it works

  • 1. Intro Call

    Contact me and we'll schedule a free 30-minute call to understand your startup, challenges, and goals. This is where we decide if we’re a fit.
  • 2. Kickoff & Audit

    If we move forward, I run a short product “health check”: product vision, roadmap, user flows, team setup.
  • 3. Clarity & Priorities

    We identify the most pressing blockers and define either:
    • a clear 60–90 day plan (priorities, quick wins, focus areas), or
    • one-time deliverables (e.g., audit, Linkedin profile optimization).
  • 4. Advisory & Guidance

    Ongoing support to keep execution on track:
    • Weekly or bi-weekly sessions
    • Async support (Slack, Notion, Loom)
    • Roadmap and backlog reviews
  • 5. Workshops (Optional)

    Hands-on sessions to accelerate progress: vision & strategy, roadmap prioritization, personas, or positioning/storytelling.
  • 6. Review & Adjust

    We measure progress against outcomes (clarity, faster shipping, reduced churn, investor readiness) and adapt as you grow.
  • 1. Intro Call

    Contact me and we'll schedule a free 30-minute call to understand your startup, challenges, and goals. This is where we decide if we’re a fit.
  • 2. Kickoff & Audit

    If we move forward, I run a short product “health check”: product vision, roadmap, user flows, team setup.
  • 3. Clarity & Priorities

    We identify the most pressing blockers and define either:
    • a clear 60–90 day plan (priorities, quick wins, focus areas), or
    • one-time deliverables (e.g., audit, Linkedin profile optimization).
  • 4. Advisory & Guidance

    Ongoing support to keep execution on track:
    • Weekly or bi-weekly sessions
    • Async support (Slack, Notion, Loom)
    • Roadmap and backlog reviews
  • 5. Workshops (Optional)

    Hands-on sessions to accelerate progress: vision & strategy, roadmap prioritization, personas, or positioning/storytelling.
  • 6. Review & Adjust

    We measure progress against outcomes (clarity, faster shipping, reduced churn, investor readiness) and adapt as you grow.

Let’s explore how we can work together to create meaningful impact.

Limited slots available.

ʕ•́ᴥ•̀ʔっ

Olga Shavrina
Olga Shavrina: Product Leader & Startup Builder
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