Helping climate and nature companies become clear and credible online
I help founders clarify their messaging and turn it into converting websites, LinkedIn profiles and pitch decks that attract partners, clients and investors.
Great climate & nature ventures are often invisible or confusing online
• Investors don't get it
• Partners don't trust it
• Clients don't find them
• Partners don't trust it
• Clients don't find them
Confusing websites
Unclear messaging
Weak pitch decks
Underused LinkedIn
Missed opportunities
I got tired of seeing incredible companies doing groundbreaking work in the real world – but struggling to present themselves clearly online.
The result:
I help climate & nature companies become understood, trusted and noticed
The right people understand your value and want to work with you.
Clear narrative
Compelling website
Convincing pitch deck
Consistent LinkedIn
Your impact grows
I work with founders to clarify their messaging and turn it into a consistent online presence that attracts partners, clients and investors.
The result:
What you do, who it’s for and why it matters.
Explain your work and build trust.
Structure, messaging and conversion.
Help investors understand the opportunity.
If you're building a climate or nature company and feel people don't quite get what you do – or your online presence feels messy or confusing – we should talk.
What I bring to the table
- Product Leadership15+ years building and scaling digital products. Now CPO at Vai. Previously product at Job Today, Nautal, and Convead – plus a few own startups, a web studio, and a consultancy.
- Expertise & approachDeep experience in web and mobile SaaS, marketplaces, and consumer products. I combine clear communication, UX thinking, and hands-on execution to help founders explain what they do, who it’s for, and why it matters.
- Climate & nature focusMaster of Computer Science with climate and ecology studies. I'm deeply passionate about biodiversity, wildlife, and ecosystems, and focus my work on companies building solutions for people and the planet.
I got tired of seeing climate and nature companies doing incredible work in the real world – but struggling to explain it online. I help founders turn complex ideas into clear narratives and a credible online presence so the right people understand their value and their impact grows.
What people I've worked with say
- "Her ability to align product priorities with business needs, all while keeping the team engaged and motivated, made a real difference."
Working with Olga at Nautal during one of the most challenging times in the industry was nothing short of impressive. As a Product Manager navigating the rough seas of COVID-19, while also facing the absence of an important part of our IT structure, she stepped up in every possible way to keep things moving. Show moreDirector of Operations at Click&Boat, Ascension - "Olga has provided a lot of clear, actionable intelligence that will allow us to tweak and maximise the benefits of the MVP/beta programme."
I met Olga those the happy coincidence of a comments section in Linkedin (the power of social media?). We work in approximately the same area of founders, young entrepreneurs and startups but with slightly different focuses. Talking away we got onto discussing one of the startup projects that I am personally involved in. Show moreAuthor of Unfounded, Founder at Lugh Microgrid - "I truly appreciate her direct feedback and product-driven approach, with a strong focus on tangible improvements."
Working with Olga brought significant value and insightful feedback.
I'd especially like to highlight her Self-Audit Guide – a practical workbook for website audits. I'm also grateful for her in-depth pitch deck review. Show moreFounder at Toqen.app
What type of companies I help
I work with climate and nature companies, NGOs, environmental organisations, and impact-driven teams building solutions for people and the planet.
Many of them do incredible work in the real world but struggle to present it clearly online. I help founders and teams turn complex ideas into clear narratives and credible online presence – across their website, LinkedIn, and pitch materials.
For tech startups in climate and nature, I can also help with product management, product strategy, and user experience.
→ Learn more about product consulting
Many of them do incredible work in the real world but struggle to present it clearly online. I help founders and teams turn complex ideas into clear narratives and credible online presence – across their website, LinkedIn, and pitch materials.
For tech startups in climate and nature, I can also help with product management, product strategy, and user experience.
→ Learn more about product consulting
How we can work together
Clarity Audit ✦
(top pick)
I review your website, LinkedIn
and pitch deck
from €450 per asset
Positioning & Messaging Sprint
We work together to define clear messaging that people instantly get
from €1,200
Building Websites, LinkedIn & Pitch Decks
I build or improve your website, LinkedIn and pitch deck
from €1,000 per asset
Optional ongoing support
Many teams ask for continued support improving their communication as the company evolves.
This can include:
✔ Messaging for new products, services, or initiatives
✔ Website improvements
✔ Pitch deck updates
✔ LinkedIn content strategy and execution
✔ Async reviews and feedback
Available on a monthly or project basis.
This can include:
✔ Messaging for new products, services, or initiatives
✔ Website improvements
✔ Pitch deck updates
✔ LinkedIn content strategy and execution
✔ Async reviews and feedback
Available on a monthly or project basis.
How it works
-
1. Free intro call
We quickly understand your company, goals, and what currently feels unclear. Book a call -
2. Define clear positioning and messaging
Through an audit and/or a focused workshops, we define clear positioning and messaging that explain what you do, who it's for, and why it matters. -
3. Build a credible online presence
I turn that narrative into a credible online presence – improving or building your website, LinkedIn page, or pitch deck.
-
1. Free intro call
We quickly understand your company, goals, and what currently feels unclear. Book a call -
2. Define clear positioning and messaging
Through an audit and/or a focused workshops, we define clear positioning and messaging that explain what you do, who it's for, and why it matters. -
3. Build a credible online presence
I turn that narrative into a credible online presence – improving or building your website, LinkedIn page, or pitch deck.
Climate and nature organisations deserve to be understood, trusted and noticed. Let me help you clarify your messaging and turn it into online assets that work.
Limited slots available.
Practical questions
Many teams start with a Clarity Audit, but not always. During the intro call we quickly identify what will help most – an audit, a messaging workshop, or jumping straight to improving your assets.
That's common.
Often the issue is not the absence of messaging, but how clearly it is structured and communicated online.
Good messaging answers a few key questions:
• Does it speak to the right audience?
• Does it clearly state the problem?
• Does it explain the solution and the result in a way that resonates?
The audit helps identify which pieces are unclear or missing and where the story becomes confusing.
Often the issue is not the absence of messaging, but how clearly it is structured and communicated online.
Good messaging answers a few key questions:
• Does it speak to the right audience?
• Does it clearly state the problem?
• Does it explain the solution and the result in a way that resonates?
The audit helps identify which pieces are unclear or missing and where the story becomes confusing.
I work with climate and nature organisations – including startups, NGOs, research initiatives, environmental projects, and solopreneurs – that struggle to clearly explain their work online and communicate their value.
Yes. In addition to communication and positioning, I can help tech startups improve their product strategy, user flows, and value proposition.
With 15+ years of experience building digital products, I often support founders in making their product clearer, more useful, and easier to grow.
→ Learn more about product work
With 15+ years of experience building digital products, I often support founders in making their product clearer, more useful, and easier to grow.
→ Learn more about product work
Depending on the format, you receive:
• A clarity audit document with concrete recommendations
• A set of brand messages aligned with your positioning - reusable sound bites you can use across your marketing and assets - together with a framework on how to use them more effectively
• A website, LinkedIn page, or pitch deck aligned with your positioning
• A clarity audit document with concrete recommendations
• A set of brand messages aligned with your positioning - reusable sound bites you can use across your marketing and assets - together with a framework on how to use them more effectively
• A website, LinkedIn page, or pitch deck aligned with your positioning
A clarity audit usually takes about a week.
Positioning & messaging workshops typically run over a few sessions, and building assets depends on the scope – usually from a couple of weeks onward.
Positioning & messaging workshops typically run over a few sessions, and building assets depends on the scope – usually from a couple of weeks onward.
Yes. I work as an independent consultant (Spanish: autónoma) and provide official invoices. I work with EU and international clients.
Yes. Most collaborations happen remotely through calls, async feedback, and shared documents.
Yes. Many climate and nature organizations struggle because their work is complex. My role is to help translate that complexity into clear communication that partners, clients, and investors understand.
If a project requires deeper expertise in a specific field, I can also tap into my network of experts who specialize in communicating complex scientific or environmental topics.
If a project requires deeper expertise in a specific field, I can also tap into my network of experts who specialize in communicating complex scientific or environmental topics.
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Olga Shavrina
Olga Shavrina: Product Leader for climate & nature companies
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Language: EN, RU
Language: EN, RU