Free guide: Website audit checklist

A 19-page PDF with step-by-step guidance on how to run a professional website UX audit yourself.

1. First, we identify the first principles – what we’re auditing and why. We define the website’s goal, audience, and place in the funnel.
2. Second, I walk you through a 7-step UX design audit examining your site’s first impression, navigation, storytelling, friction, conversion, trust, and other key aspects. I share tips and common mistakes to avoid.
3. Finally, we calculate the score, pinpoint the weakest points, and outline ways to fix them.

Download the guide. It’s free. Then simply follow the instructions inside. Don’t jump to the end without completing the first part.

The document will guide you through first principles and help you define your website’s goal, target audience, and where it sits in your funnel.

Then, you’ll be guided through a 7-step audit, where you’ll answer questions and reflect on your website’s first impression, navigation, storytelling, friction, conversion, trust, and other key aspects. I also share tips and common mistakes to avoid.

For each aspect, you’ll score your website. At the end, you’ll calculate a final score, identify the weakest parts of your site, and get clear guidance on how to fix them.

Go ahead and start with the first step – download the free guide above.

This guide is for founders, product managers, and marketers who want to understand how to do a website audit without guesswork or generic advice. It’s especially useful if you’re looking for practical site audit templates and a structured way to run a user experience audit that connects design and content decisions to real business goals.

The guide helps you identify what’s not working on your website, and what to fix first.