Contact me

Blog about making complex ideas easier to understand

Practical notes and articles about explaining complex ideas, creating clearer user journeys and helping people understand what you offer. I draw on 15+ years in product, startups, UX and experimentation – with a particular interest in climate and nature.
Product management
A/B testing
UX/UI, product design
Book recommendations
Websites
By clicking the button you agree to our Privacy Policy

Latest notes and posts on websites:

Note    Nov 03, 2026
The first thing I check in a 3-minute website audit
Note    Nov 03, 2026
A website audit should find what’s missing – not only what’s broken
Note    Nov 02, 2026
Are you looking at your website from the wrong side?
Note    Nov 02, 2026
Build the website you need now – not the one you might need later
More posts about websites

Blog posts on product management & related topics:

November 03, 2025
My climate journey: from awareness to action
It was one of those moments… A few times in my life I was suddenly struck with a very clear feeling that changed everything that followed like “I can’t work here anymore.” This time it was: “I can’t keep doing just work – it should be climate work.”
January 25, 2025
10 Key Product Management lessons from 15 years in startups
This year, I realized that I’ve spent 15 years in startups, wearing multiple hats as a co-founder and in various product-related roles. So I wanted to summarize what I’ve learned so far
August 31, 2024
Say No more: How mastering "No" empowers Product Managers
One of the most difficult parts of a Product Manager's job is saying "No" to various requests from stakeholders, users, customer support, the CEO, etc. There's no way around it...
March 17, 2024
Product Manager's start guide: 10 Key Questions to ask to make an impact fast
After 15 years since co-founding my first startup, working with multiple teams and wearing many hats, I've developed a 10-question framework for PMs to start making an impact fast.
February 7, 2024
Unlocking your superpower: a guide for Product Managers
Do you have a superpower? 100% yes! Wait, don't think that I'm crazy, hear me out. I'm not talking about supernatural powers like shooting lasers from your eyes or the ability to fly. I'm talking about your unique strength...
Updated on: October 3, 2025
Diversity is key: what product teams can learn from microbes
The deeper I delve into understanding how ecosystems function and thrive, from microbes to human communities, the more I realize the profound impact of diversity.
More posts about product management

Blog posts on A/B testing for product teams:

September 18, 2022
Not every feature is A/B test worthy
A/B testing is a great tool and I myself am a strong A/B test believer. But as with any tool, it is not a one-size-fits-all instrument, hence it has to be used carefully and not to be relied on in 100% of cases.
January 23, 2020
A/B testing the whole funnel: visit, lead, payment with analytics in Tableau
We have started to save "A" and "B" values to the database, integrated the analytics system Tableau, learned how to track all the funnel...
February 10, 2019
A/B testing in Google Optimize. Demigod level.
In the last couple of months I have been learning a lot about marketplace A/B testing in Google Optimize.
October 3, 2018
How I became an A/B-testing addict
Every product manager says "You must A/B test!". But do you know somebody who really does it constantly?
More posts about A/B testing

Books recommendations:

November 30, 2025
The best books about nature, trees, animals and ecology I've read
As part of my Climate Journey story, here’s a list of the books that shaped my perspective on ecology and the interconnectedness of all life.
March 30, 2024
Thinking in Systems: the book that transforms chaos to clarity
Whatever industry you are in, "Thinking in systems" will clarify your worldview, help you make sense out of complicated processes, teach you look to the core of events and see what is broken and how to fix it.
June 18, 2023
Books that empower: essential reads for women in tech
Growing up, my heroes were mainly men from books, movies, and songs, which made me wish I was a boy. As I matured, I learned to challenge societal norms and discovered books that emphasized women's empowerment.
January 03, 2023
Alchemy: an amazing book about the magic of original thinking
Alchemy is a brilliant and fun as hell book that shows that we have to be irrational and silly to spark creativity.
More book recommendations

UX/UI design tips:

May 1, 2018
Case study: how I use Storyboards in a design process
March 15, 2018
Looking for 80% of interface features nobody uses
January 18, 2018
UX case study. How to clean up technical pages once and for all
October 26, 2017
14 awesome services that do not hesitate to use illustrations in the interface
September 24, 2017
What motivates a designer more than display, tablet and cookies
September 6, 2017
Are tooltips useful? 15 successful examples
August 2, 2017
Customer development issues or early adopters side effect
July 7, 2017
UX case study. Five lives of one single list
More posts about UX/UI design

Ready to grow your impact?

If you're building a climate or nature organisation and feel people don't quite get what you do – I can help.
Contact me Explore services
Olga Shavrina
Hands-on Strategist for Climate & Nature Companies
🦊 Fox Product Lab
Pitch deck services
Website services
Contact me
Reviews ★★★★★ 5.0 (24)
Terms and Conditions
Legal notice
General Conditions
Privacy Policy
Cookie Policy
Quality Policy
Support the website
© 2014 – 2026, Olga Shavrina
Language: EN, RU