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Product Management Blog

Here you’ll find takeaways from 15+ years of experience as a product leader and startup builder — product management, team leadership, UX, A/B testing, teamwork insights, along with stories and case studies. I also share book recommendations for product teams and professionals.
Product management
A/B testing
UX/UI, product design
Book recommendations

Latest blog posts on product management and related topics:

November 03, 2025    Monday, November 3
My climate journey: from awareness to action
It was one of those moments… A few times in my life I was suddenly struck with a very clear feeling that changed everything that followed like “I can’t work here anymore.” This time it was: “I can’t keep doing just work – it should be climate work.”
January 25, 2025    Sunday, January 19
10 Key Product Management lessons from 15 years in startups
This year, I realized that I’ve spent 15 years in startups, wearing multiple hats as a co-founder and in various product-related roles. So I wanted to summarize what I’ve learned so far
August 31, 2024    Saturday, August 31
Say No more: How mastering "No" empowers Product Managers
One of the most difficult parts of a Product Manager's job is saying "No" to various requests from stakeholders, users, customer support, the CEO, etc. There's no way around it...
March 17, 2024    Thursday, March 14
Product Manager's start guide: 10 Key Questions to ask to make an impact fast
After 15 years since co-founding my first startup, working with multiple teams and wearing many hats, I've developed a 10-question framework for PMs to start making an impact fast.
February 7, 2024    Monday, February 5
Unlocking your superpower: a guide for Product Managers
Do you have a superpower? 100% yes! Wait, don't think that I'm crazy, hear me out. I'm not talking about supernatural powers like shooting lasers from your eyes or the ability to fly. I'm talking about your unique strength...
Updated on: October 3, 2025    Friday, October 27
Diversity is key: what product teams can learn from microbes
The deeper I delve into understanding how ecosystems function and thrive, from microbes to human communities, the more I realize the profound impact of diversity.
December 29, 2022
The power of a point of view for a Product Manager
Under any product decision, there is a point of view. It's either yours or someone else's.
October 11, 2022
How do I deal with my fear of authority?
I recently discovered that I have a fear of authority. Frankly, this revelation frustrated me a lot. I - a person, who lives by the mantra “do things my way”, “rebel”, and “be different”...
June 5, 2022
Growth Product Management course takeaways
In February-March 2022, I completed a 6-week Growth Product Management course at Epic Growth. I can not say that all my expectations were exactly met, but I got what I did not expect to receive.
November 23, 2021
The dark side of story points
I recently hung out with developers from my previous job and the conversation turned to how we evaluate tasks. I was surprised to hear how much they focus on it.
October 4, 2020
True Agile or what we have learned struggling with COVID
This story tells how the boat rental marketplace struggled with COVID. Product team learned how to be agile, implemented anti-covid measures earlier than competitors and survived.
December 9, 2019
Product prioritization framework: how I balance between bugs and features
Product prioritisation techniques: my day-to-day approach to balancing bugs and features in a SaaS startup. Learn how I triage, score and schedule tasks to keep product development focused and efficient.
September 29, 2019
How and why I document processes
When I came to Nautal, everything seemed pretty simple. Airbnb-type marketplace but for boats. What can be complicated?
May 27, 2018
Case study: how a fail, a survey and prototyping helped us to make a great report
This story will tell you how we've broken a Convead weekly report, learned many interesting things, made a user research and...
More posts about product management

Blog posts on A/B testing for product teams:

September 18, 2022
Not every feature is A/B test worthy
A/B testing is a great tool and I myself am a strong A/B test believer. But as with any tool, it is not a one-size-fits-all instrument, hence it has to be used carefully and not to be relied on in 100% of cases.
January 23, 2020
A/B testing the whole funnel: visit, lead, payment with analytics in Tableau
We have started to save "A" and "B" values to the database, integrated the analytics system Tableau, learned how to track all the funnel...
February 10, 2019
A/B testing in Google Optimize. Demigod level.
In the last couple of months I have been learning a lot about marketplace A/B testing in Google Optimize.
October 3, 2018
How I became an A/B-testing addict
Every product manager says "You must A/B test!". But do you know somebody who really does it constantly?
More posts about A/B testing

Books recommendations:

November 30, 2025
The best books about nature, trees, animals and ecology I've read
As part of my Climate Journey story, here’s a list of the books that shaped my perspective on ecology and the interconnectedness of all life.
March 30, 2024
Thinking in Systems: the book that transforms chaos to clarity
Whatever industry you are in, "Thinking in systems" will clarify your worldview, help you make sense out of complicated processes, teach you look to the core of events and see what is broken and how to fix it.
June 18, 2023
Books that empower: essential reads for women in tech
Growing up, my heroes were mainly men from books, movies, and songs, which made me wish I was a boy. As I matured, I learned to challenge societal norms and discovered books that emphasized women's empowerment.
January 03, 2023
Alchemy: an amazing book about the magic of original thinking
Alchemy is a brilliant and fun as hell book that shows that we have to be irrational and silly to spark creativity.
More book recommendations

UX/UI design tips:

May 1, 2018
Case study: how I use Storyboards in a design process
March 15, 2018
Looking for 80% of interface features nobody uses
January 18, 2018
UX case study. How to clean up technical pages once and for all
October 26, 2017
14 awesome services that do not hesitate to use illustrations in the interface
September 24, 2017
What motivates a designer more than display, tablet and cookies
September 6, 2017
Are tooltips useful? 15 successful examples
August 2, 2017
Customer development issues or early adopters side effect
July 7, 2017
UX case study. Five lives of one single list
More posts about UX/UI design

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