Free guides: help the right people understand the right things about your company.

Practical guides to help founders and nonprofits become easier to understand through their websites, pitch decks and user journeys.
Below you'll find a growing library of practical guides, checklists and frameworks to help the right people understand the right things about your company.

They cover websites, pitch decks, user journeys and other touchpoints where clarity makes the difference between "Interesting." and "Let's talk."

The library is continuously growing. If there's a topic you'd like me to cover, just drop me a note.

Free guides and checklists for founders and nonprofits:

These guides are practical, not theoretical. Every framework comes from real work with founders and nonprofits trying to help clients, partners, investors and donors understand why their work matters.

Use them whenever you're reviewing a website, refining a pitch deck, or improving a user journey. My hope is they'll help you spot things that are difficult to see when you're too close to your own company.

If you'd like a second pair of eyes, take a look at how I help founders and nonprofits become understood – or simply get in touch.

Found it useful? Share it with someone who might benefit.

Have a question? Send me a message. I'm always happy to help.

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Olga Shavrina
Strategist & hands-on partner for Climate & Nature Companies