How clear is your website? Check it with the "Do They Get It?" guide.

A step-by-step guide that helps you see your website through your customers' eyes. Split into sections with simple steps anyone can follow. Full of examples and easy to scan.

1. Three questions people use to filter everything they see. Your website should clearly answer them – and you'll learn how to do it.
2. DOs & DON’Ts for each section, with examples of the most common mistakes and approaches that actually work.
3. A bonus that shows how NOT to lose an interested visitor – and turn them into a customer.

Download the guide. It's free. Then simply follow the instructions inside.

You can jump back and forth, but I recommend being consistent and following the slides in order.

You'll likely find that your website answers some questions better than others. That's perfectly normal – it just means there's work to do.

You might even find that none of the questions are answered clearly on your website. That's normal too. The majority of websites I come across are exactly like this. The good news is – now you can see what needs to be improved and what to fix. That alone is already an advantage.

Improving the clarity of a website (or any piece of communication) is an iterative process. It's fine if you don't get it right at once. Come back to the guide later and look at your website again with fresh eyes – I bet you'll find more to improve.

Go ahead and start with the first step – download the free guide above.

This guide is for climate and nature organisations that do meaningful work in the real world but struggle to explain it clearly online. If people land on your website and don't immediately understand what you do, who it's for, and how it helps – this is for you.

The same principles apply beyond your website – to your LinkedIn profile, pitch deck, emails, and any other communication. And while it's built with climate and nature companies in mind, any business can use this guide to make their message clearer.