How clear is your website? Check it with the "Do They Get It?" guide.
I'm sure you do amazing things in the real world.
But does your website explain it in a way people get it?
If people don't understand what you do and how it helps them within 7 seconds – your website isn't clear enough, and it can be improved.
Let's check if people actually get it.
But does your website explain it in a way people get it?
If people don't understand what you do and how it helps them within 7 seconds – your website isn't clear enough, and it can be improved.
Let's check if people actually get it.
What you'll find inside the "Do They Get It?" guide
What you'll find inside the "Do They Get It?" guide
A step-by-step guide that helps you see your website through your customers' eyes. Split into sections with simple steps anyone can follow. Full of examples and easy to scan.
- Three questions people use to filter everything they see. Your website should clearly answer them – and you'll learn how to do it.
- DOs & DON’Ts for each section, with examples of the most common mistakes and approaches that actually work.
- A bonus that shows how NOT to lose an interested visitor – and turn them into a customer.
Get the "Do They Get It?" PDF for free
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What clients say about this website audit checklist
- Your PDF "Do They Get It?" was very helpful.
It prompted us to do a SWOT analysis of our website, circlecarbon.com. We were pleased to see that we checked most of the boxes, although Show moreCEO at Circle Carbon - It made me look at my own positioning with fresh eyes
Olga’s ‘Do They Get It?’ guide turns website positioning into a refreshingly practical exercise. Rather than adding another layer of marketing theory, Show moreFounder at Circoolar
How to check your website using the "Do They Get It?" guide?
How to check your website using the "Do They Get It?" guide?
Download the guide. It's free. Then simply follow the instructions inside.
You can jump back and forth, but I recommend being consistent and following the slides in order.
You'll likely find that your website answers some questions better than others. That's perfectly normal – it just means there's work to do.
You might even find that none of the questions are answered clearly on your website. That's normal too. The majority of websites I come across are exactly like this. The good news is – now you can see what needs to be improved and what to fix. That alone is already an advantage.
Improving the clarity of a website (or any piece of communication) is an iterative process. It's fine if you don't get it right at once. Come back to the guide later and look at your website again with fresh eyes – I bet you'll find more to improve.
Go ahead and start with the first step – download the free guide above.
You can jump back and forth, but I recommend being consistent and following the slides in order.
You'll likely find that your website answers some questions better than others. That's perfectly normal – it just means there's work to do.
You might even find that none of the questions are answered clearly on your website. That's normal too. The majority of websites I come across are exactly like this. The good news is – now you can see what needs to be improved and what to fix. That alone is already an advantage.
Improving the clarity of a website (or any piece of communication) is an iterative process. It's fine if you don't get it right at once. Come back to the guide later and look at your website again with fresh eyes – I bet you'll find more to improve.
Go ahead and start with the first step – download the free guide above.
Who is this guide for?
Who is this guide for?
This guide is for climate and nature organisations that do meaningful work in the real world but struggle to explain it clearly online. If people land on your website and don't immediately understand what you do, who it's for, and how it helps – this is for you.
The same principles apply beyond your website – to your LinkedIn profile, pitch deck, emails, and any other communication. And while it's built with climate and nature companies in mind, any business can use this guide to make their message clearer.
The same principles apply beyond your website – to your LinkedIn profile, pitch deck, emails, and any other communication. And while it's built with climate and nature companies in mind, any business can use this guide to make their message clearer.
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Is your website doing its job?
If your clients, funders or partners don't quickly understand what you do (or what to do next) I can help.
Olga Shavrina
Strategist & hands-on partner for Climate & Nature Companies
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