I help climate and nature organizations turn complex ideas into clear narratives, credible online presence, and better products.

With 15+ years in digital startups – from early-stage ideas to Series B companies – I've worked across engineering, UX, product strategy, and founding teams.

That mix taught me something simple: most problems start with unclear thinking and unclear communication.

My work focuses on helping teams clarify what they do, why it matters, and how to present it in a way people instantly understand.

My connection to nature started in childhood – with the forests, rivers, and wildlife around me, and with the books and films that sparked my curiosity early on. That stayed with me.

Later it grew through studying ecology, volunteering at regenerative farms, and creating projects about wildlife and sustainable living. Over time it became a personal mission: supporting teams that protect ecosystems, educate people, and build climate-positive solutions.

Read more about my journey to climate →

I'm originally from Russia and have been living in Barcelona for almost a decade – a place that gives me a healthier work-life balance and the kind of energy only a startup hub mixed with Spanish chaos can create.

I'm an introvert who prefers small gatherings with a close circle of friends, good conversations, and time to recharge. Outside of work, I love gardening and cooking (I'm terrible at both, but I try), and navigating life with two bandit cats and a very patient husband who keeps things interesting.

It's a simple mix, but it keeps me grounded and reminds me why I care about building things that make sense for people and for the planet.

Most collaborations start with a short intro call to understand what currently feels unclear. If you're curious whether I can help, let's talk.

From there we usually choose one of three paths:
• A clarity audit of your website, LinkedIn, or pitch deck
• A positioning and narrative workshop to define clear messaging
• Building or improving assets such as your website, LinkedIn page, or pitch deck

Sometimes it's a one-time project. Sometimes we work together over a few weeks or months.

Either way, the goal is simple: make your work easier to understand and easier to support.