About me
OLGA SHAVRINA - A PRODUCT LEADER FOR CLIMATE & NATURE COMPANIES
I help climate and nature organizations turn complex ideas into clear narratives, credible online presence, and better products.
With 15+ years in digital startups – from early-stage ideas to Series B companies – I've worked across engineering, UX, product strategy, and founding teams.
That mix taught me something simple: most problems start with unclear thinking and unclear communication.
My work focuses on helping teams clarify what they do, why it matters, and how to present it in a way people instantly understand.
With 15+ years in digital startups – from early-stage ideas to Series B companies – I've worked across engineering, UX, product strategy, and founding teams.
That mix taught me something simple: most problems start with unclear thinking and unclear communication.
My work focuses on helping teams clarify what they do, why it matters, and how to present it in a way people instantly understand.
I help climate & nature companies build a strong online presence so they can focus on what they do best – saving the world.
Why I care about nature, climate and wildlife
My connection to nature started in childhood – with the forests, rivers, and wildlife around me, and with the books and films that sparked my curiosity early on. That stayed with me.
Later it grew through studying ecology, volunteering at regenerative farms, and creating projects about wildlife and sustainable living. Over time it became a personal mission: supporting teams that protect ecosystems, educate people, and build climate-positive solutions.
Read more about my journey to climate →
Later it grew through studying ecology, volunteering at regenerative farms, and creating projects about wildlife and sustainable living. Over time it became a personal mission: supporting teams that protect ecosystems, educate people, and build climate-positive solutions.
Read more about my journey to climate →
Outside the laptop
I'm originally from Russia and have been living in Barcelona for almost a decade – a place that gives me a healthier work-life balance and the kind of energy only a startup hub mixed with Spanish chaos can create.
I'm an introvert who prefers small gatherings with a close circle of friends, good conversations, and time to recharge. Outside of work, I love gardening and cooking (I'm terrible at both, but I try), and navigating life with two bandit cats and a very patient husband who keeps things interesting.
It's a simple mix, but it keeps me grounded and reminds me why I care about building things that make sense for people and for the planet.
I'm an introvert who prefers small gatherings with a close circle of friends, good conversations, and time to recharge. Outside of work, I love gardening and cooking (I'm terrible at both, but I try), and navigating life with two bandit cats and a very patient husband who keeps things interesting.
It's a simple mix, but it keeps me grounded and reminds me why I care about building things that make sense for people and for the planet.
What I believe in
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Ideas mean nothing without executionBuild, test, learn – that's where value comes from. -
Impact isn't only about humansProducts should respect the planet, not just the user. -
You can't over-communicateClarity prevents most problems before they appear. -
A clear strategy makes everything easierWhen direction is sharp, decisions are simple. -
Nobody has the right answer upfrontStay humble, test assumptions, trust the evidence. -
Agile is about learning fastNot ceremonies, not rituals – delivering value quickly.
How to work with me
Most collaborations start with a short intro call to understand what currently feels unclear. If you're curious whether I can help, let's talk.
From there we usually choose one of three paths:
• A clarity audit of your website, LinkedIn, or pitch deck
• A positioning and narrative workshop to define clear messaging
• Building or improving assets such as your website, LinkedIn page, or pitch deck
Sometimes it's a one-time project. Sometimes we work together over a few weeks or months.
Either way, the goal is simple: make your work easier to understand and easier to support.
From there we usually choose one of three paths:
• A clarity audit of your website, LinkedIn, or pitch deck
• A positioning and narrative workshop to define clear messaging
• Building or improving assets such as your website, LinkedIn page, or pitch deck
Sometimes it's a one-time project. Sometimes we work together over a few weeks or months.
Either way, the goal is simple: make your work easier to understand and easier to support.
Ready to grow your impact?
If you're building a climate or nature organisation and feel people don't quite get what you do – I can help.
Olga Shavrina
Strategist & hands-on partner for Climate & Nature Companies
