Hi, I'm Olga 👋

I believe that great ideas deserve to be understood. Especially when they can make our planet a better place.

Unfortunately, many brilliant climate and nature solutions struggle to explain what they do, why it matters, and why people should support them.

That's the problem I help solve – through clear messaging, websites, and pitch decks that make sense to the people they're meant for.

I've spent over 15 years building digital products, working with startups, and helping teams turn ideas into things people actually want to use.

I've been a developer, designer, web studio owner, product manager, and product leader. I've worked with B2B and B2C startups, marketplaces, and investor platforms – from early ideas to scaling businesses.

And one thing kept coming up again and again:

You can build something amazing. But if people don't understand it, they won't use it, buy it, or invest in it.

That's where I come in.

Not just making things look nice. Making sure they make sense.

My connection to nature started in childhood – with the forests, rivers, and wildlife around me, and with the books and films that sparked my curiosity early on. That stayed with me.

Later it grew through studying ecology, volunteering at regenerative farms, and creating projects about wildlife and sustainable living. Over time it became a personal mission: supporting teams that protect ecosystems, educate people, and build climate-positive solutions.

Read more about my journey to climate →

I don't come from a traditional marketing or copywriting background.

I come from product development.

Which means I tend to ask a lot of questions before jumping into solutions:

• Who is this for?
• What problem are we solving?
• Why should anyone care?
• What evidence do we have?
• What do we want people to do next?

I look at websites and pitch decks as products themselves. They have users, goals, friction points, and conversion paths.

And like any product, they can be tested, improved, and made more effective.

I also bring years of experience in UX, visual communication, and working with startups and investors. So I can help not only with the words but also with the structure, design, and implementation.

I like simple things that work. No unnecessary complexity, no corporate blah-blah, and definitely no greenwashing.

I'm originally from Russia and have been living in Barcelona for almost a decade – a place that gives me a healthier work-life balance and the kind of energy only a startup hub mixed with Spanish chaos can create.

I'm an introvert who prefers small gatherings with a close circle of friends, good conversations, and time to recharge. Outside of work, I love gardening and cooking (I'm terrible at both, but I try), and navigating life with two bandit cats and a very patient husband who keeps things interesting.

It's a simple mix, but it keeps me grounded and reminds me why I care about building things that make sense for people and for the planet.

If you're building something that helps the climate, nature, or biodiversity, I'd love to hear about it.

Whether you're struggling to explain your solution, preparing to approach investors, or simply feel that your website doesn't do justice to your work – let's talk.

We'll see if and how I can help.