Free Storytelling Framework: How to Tell a Conservation Story People Support
"I'm procrastinating on my case for support," an environmental nonprofit founder told me. "There's so much to say β but how do I structure it?"
Instead of taking his money, I gave him this Conservation Storytelling Framework.
If you're struggling to create your conservation pitch deck or tell your story in a way that inspires people to listen, care, and donate to your cause, download the framework below.
It's completely free.
Instead of taking his money, I gave him this Conservation Storytelling Framework.
If you're struggling to create your conservation pitch deck or tell your story in a way that inspires people to listen, care, and donate to your cause, download the framework below.
It's completely free.
Get the "Conservation Storytelling Framework" for free
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Why Storytelling?
Why Storytelling?
Because it has worked for thousands of years. Our brains are wired to engage with stories β and remember them.
If you've ever been a kid (and I bet you have), you've heard fairy tales and watched cartoons. Remember Little Red Riding Hood, 101 Dalmatians, or Harry Potter?
Different characters, same basic plot: Someone lovable and relatable β Theyβre in biiiig trouble β Help arrives just in time β Happily ever after
Guess what?
You can use the same narrative structure to tell YOUR conservation story:
If you've ever been a kid (and I bet you have), you've heard fairy tales and watched cartoons. Remember Little Red Riding Hood, 101 Dalmatians, or Harry Potter?
Different characters, same basic plot: Someone lovable and relatable β Theyβre in biiiig trouble β Help arrives just in time β Happily ever after
Guess what?
You can use the same narrative structure to tell YOUR conservation story:
- The hero β Who or what is worth protecting, and why do they matter?
- The threat β What threatens the hero, and whatβs at stake?
- The protector β Thatβs YOU. What are you doing to help the hero?
- The next chapter β What needs to happen next?
- The invitation β How can the reader help?
What you'll find inside this document and how to use it
What you'll find inside this document and how to use it
This one-page framework walks you through the process of crafting a compelling conservation story for your case for support, website, or pitch.
To illustrate each step, I've included an example about creating a protected corridor that allows jaguars to move safely between two protected areas.
Use it as inspiration β and pay close attention to the prompts. They'll show you what to highlight and which essential questions to answer at each step.
To illustrate each step, I've included an example about creating a protected corridor that allows jaguars to move safely between two protected areas.
Use it as inspiration β and pay close attention to the prompts. They'll show you what to highlight and which essential questions to answer at each step.
Who is this framework for?
Who is this framework for?
This framework is for nonprofit and for-profit conservationists who want to bring more attention β and support β to their projects.
Whether you're reaching out to donors and investors, pitching your project to potential supporters, or simply trying to inspire more people to care, this framework is for you.
It works for jaguars in the Amazon rainforest, coral reefs in Australia, and Indigenous communities in Africa. I use this same framework to review and build conservation pitch decks β and now I'm giving it to you for free.
Whether you're reaching out to donors and investors, pitching your project to potential supporters, or simply trying to inspire more people to care, this framework is for you.
It works for jaguars in the Amazon rainforest, coral reefs in Australia, and Indigenous communities in Africa. I use this same framework to review and build conservation pitch decks β and now I'm giving it to you for free.
Κβ’Μα΄₯β’ΜΚγ£
Ready to grow your impact?
If you're building a climate or nature organisation and feel people don't quite get what you do β I can help.
Olga Shavrina
Strategist & hands-on partner for Climate & Nature Companies
