Websites
WEBSITE STRATEGY, STRUCTURE AND USER JOURNEYS
A good website helps the right people understand what you do, see why it matters and know what to do next. Here I share notes, articles and Q&A videos about planning websites around real goals, creating intuitive structures and guiding visitors through clear, useful journeys – especially for climate and nature organisations explaining complex work.
Subscribe to blog updates
Website questions answered
You ask, I answer. Without turning a simple website question into a 47-slide strategy deck. Here's my take on what to put on your website, how to organise it and how to help visitors find their way around.
How to Serve 3 Different Customer Types on One Website?
Should you tell the same story to investors and customers?
Website reviews
I open real climate and nature websites and look at them like a slightly impatient first-time visitor. What do I understand? Where do I get lost? What makes me trust them – or click away? Then I show exactly what I would change and why.
How I Redesigned a Climate-Tech Website to Show Its Value | Purement
Can One Homepage Serve 3 Different Audiences? | Open Forest Protocol
Before & After: Redesigning a Nature Restoration Homepage | WILDERWAY
3 Homepage Changes I'd Make to Show Their Value More Clearly | SOORT
3 Changes That Make a Climate Tech Website Instantly Clear | So Cool
Is your website doing its job?
If your clients, funders or partners don't quickly understand what you do (or what to do next) I can help.
Olga Shavrina
Hands-on Strategist for Climate & Nature Companies
