Pitch decks

STORY, STRUCTURE, EVIDENCE AND THE FUNDING ASK
Investors and funders don't back beautiful slides. They back work they understand and believe in. Here I share Notes and Q&As about what to say, what to prove, what to leave out – and how to make a clear case for backing your work.

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Pitch deck questions answered

Pitch deck advice is full of templates, rules and people shouting that every deck must have exactly twelve slides. Here I answer the questions founders actually get stuck on: what investors need to understand, what to leave out and how to adapt your story for different audiences.

How to Serve 3 Different Customer Types on One Website?
Should you tell the same story to investors and customers?
Olga Shavrina
Hands-on Strategist for Climate & Nature Companies